Troye Sivan - Happy Little Pill
On Tuesday the web wunderkind released this video from TRXYE, the extended play due to drop tomorrow. In it, he draws a greater distinction between Troye Sivan the successful YouTube star and Troye Sivan the rising singer-songwriter.
Where his vlogs are sunny and upbeat, Sivan’s music is decidedly darker. Taking his cues from the melancholic melodies that recently launched Lorde into the pop stratosphere, Sivan offers a sinister and seductive take on the hazy malaise of drug addiction.
With more than two and a half million YouTube subscribers, he already had the platform to launch a successful career. And with Happy Little Pill, Sivan has laid to rest any doubts about the legitimacy of his talents. This is no gimmick track, joke song, or cheap cover put out by a web star looking to make a quick buck in iTunes downloads. This is the serious work of an emerging artist that deserves to be taken seriously.
While it will be interesting to see how Sivan reconciles the differences between his artistic and vlogging personas — or if he even needs to — this track marks a huge step forward for a vlogger/singer/actor verging on mainstream success. And with the sureness of his talents, the scope of his audience, and those damn blue eyes, that level of success now seems all but certain.