Pharrell Williams - Come Get it Bae
In all honesty, we’re not sure what Pharrell Williams is trying to accomplish in this forgettable music video.
It strikes us, in many ways, as the antithesis of John Legend’s empowering video that we wrote about last week. For one, the video begins heavy handedly. I mean, “BEAUTY HAS NO EXPIRATION DATE” is about as fluffy as philosophical maxims can get. And then Pharrell features women of varying ethnicities and ages, avoiding featuring more unconventional beauties of size or gender. The video is unable to shirk the male gaze; we look at the women through his eyes and their dancing (despite the carefree smiles) is quite literally mirrored for the cameraman.
And while I always appreciate a Miley cameo, her comedic appearance clashes so heavily with the video that it isn’t only out of place, it’s ridiculous.
So, are we happy? No, not really.